We talked last week about the constant noise surrounding social media and how people need to simply shut up and actually get some work done. The comments on that post where all dead on and made me realize once again that for most of the people actually involved in marketing, social media is a part of their game plan and they want to figure out what more they can do, discuss their challenges and share their success. We reach a common ground on this topic and that leads to you subscribing to this blog, following me on Twitter, sending me an email and more.
Common ground–> Successful Communications–> Community Engagement–> Business Success
Social media is an easy way to find that common ground faster whether using RSS, Twitter Search, BackType and more. Common ground is an immediate connection you can establish with a person that will create a long sustaining communicative relationship.
What is your personal common ground? Some of mine include:
Family
Technology
Patriots
Poker
Each of those helped create a more established online relationship with a person over the weekend. We found common ground. How are you finding common ground with your community of prospects and customers?
2 Responses
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definitly makes me think more about how i’m connecting with people …
in ‘real life’ (read: not the online world) finding common ground is how relationships are usually started and built into strong friendships. we interact with people who are doign similar things … i.e. I play in a bball league, play poker with friends once a month, work in an office, etc … Each of these places gives me the opportunity to connect with people who share at least 1 thing in common with me. what i do with those connections is up to me at that point.
finding common ground online seems to be a bit more difficult to me … i mean … yea … i can become ‘friends’ with somone, but really connecting can be a bit more difficult when face time is minimized by doing things online.
Great post and thanks for making me think!
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http://twitter.com/franswaa
Boom, poker…we have common ground Frank :)
You are right, common ground = connecting.
/kff