To Community and Beyond!

Comcast has gotten some really strong press and hype for their use of Twitter, and rightfully so because they seem to really be helping people out. Through their use of social media they have altered their perception slightly, particularly with general consumers like those on Twitter. Things are a little bit different in the world of network management practices however and Comcast’s recent FCC filings and lawsuit have folks in the networking industry a bit up in arms.

For a recap check out my post at BreakingPoint Labs and the links in that story. What I wanted to discuss with this audience is the fact that Comcast is certainly not stopping at Twitter in their partcipation with the community. In the heat of this battle a brave soul named Jason Livingood is knee deep into the comments and conversation on the blog in his role in Comcast’s National Engineering & Technical Operations. I kept seeing Jason commenting on blog posts I was reading about this story, and not simply throwing out data and leaving. He is going back to these blogs to address people’s question time and time again.

While it seems like the majority of folks appreciate Jason’s involvement, there are always the folks who hide behind anonymity to blast the guy and even throw out threats. But as you can see (blow out the graphic above), Jason handles it perfectly. Our theme this week has been extending your community activities and this is a great example of Comcast realizing that commnity is not just blogging, or Twitter, or Facebook…it is all of the above. And it’s why it’s hard to do and takes a lot of work to accomplish successfully.