Part II of my Social Media: A Case Study Series. Part one, can be found here.
With our goals outlines and a limited amount of knowledge concerning our community we set about reworking the way in which we communicated with the outside world. Blogging and Twitter dominated our activities the past three months, but we’ve also been sure to be interactive with Vimeo (after realizing YouTube simply provides poorer quality), Flickr and to gather information at places like FriendFeed, Facebook, Squidoo and Ning.
In this part of the case study I simply want to share some data from the folks who have come to our community and our web site from our different social media venues:
Twitter
Twitter is the 12th most popular source for unique visitors to our web site. Twitter visitors stay on our site 86% more than the average user, visiting for an average of 5 minutes and looking at an average of 7.5 pages.
LinkedIn comes in right after Twitter at #13 for attracting folks to our site. LinkedIn folks were on the site for 307% more time than the average folks, this means 11 minutes and 14.58 pages.
Facebook is way behind the others at #51, but Facebook visitors spent more than 7 minutes on the site, 162% more than the average user and these folks visited 14 pages on average.
YouTube/Vimeo
This is a bit tougher to measure since we have videos embedded all over the place, but overall it looks like folks who came in through our video channels are on the site for well over 11 minutes per trip while visiting 13.20 pages.
Ning/Squidoo/Flickr
We have received ZERO visitors from Ning, Squidoo or Flickr. Now that does not mean failure per say because Squidoo has been helpful for folks to keep up on news, Flickr for internal folks to check out event pics and of course there are SEO benefits.
Finally for today, let’s look at some blog stats.
Blog Comments
Since we relaunched the blog we’ve seen a small trickle of comments, a bit disapointing, but I often wonder if that is more about our audience or perhaps about the direction of blogging?
Blog Readers
The blog has attracted thousands of readers and is the clear second favorite destination behind the homepage attributing for more than 10% of total pageviews on the site. The RSS feed has grown at a steady clip of about 10% per month.
Blog Link-Love
This, of course, is one of those strange measuring sticks because you are never really sure how effective it is beyond SEO. Either way we have seen a total of 58 inbound links to the blog, however we have nearly 500 for the main site…many of these coming from other prominent bloggers.
In Part III I’m going to dive into what these numbers mean for us, what we are doing based on them and some next steps. My hope is that this becomes about a ten-part case study series that takes you through, nearly in real-time, our efforts in enhancing our B2B marketing with social media.
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