Update: Olympics and Social Media

Post and you shall receive.  I asked you guys about social media use and the Olympics because I really think NBC is doing a horrible job at using any sort of medium to promote the athletes.  Two came to my attention quickly:

  1. zAthlete: a former client, zAthlete is a social network for…you guessed it, athletes. Justin Benson left a thoughtful comment yesterday to my post. Looks like they have some athletes over there who are using the network to post their thoughts prior to the games. It will be interesting to see if NBC clamps down even more as we get closer to 8/8/08.
  2. “Voices of the Olympic Games“: I found this site through Kevin Dugan’s blog post. The site is being run by Lenovo, but it is quite firmly stated that none of the athletes need to say anything positive about Lenovo, instead they are just helping provide the tech.

I really like what Lenovo is doing and it looks from what I read like the athletes are really responding. The great thing is that the Lenovo site is aggregating different blogs, video, pics, etc and just giving you a place to find them all. And now I know I’ll be rooting for Nancilea Foster when she is swimming in Beijing.

–Kyle Flaherty

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This entry was posted on Tuesday, July 8th, 2008 at 6:37 am and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “Update: Olympics and Social Media”

  1. The Challenge » » “Voices” out there Says:
    July 8th, 2008 at 6:03 pm

    […] Engage in PR had this to say: I really like what Lenovo is doing and it looks from what I read like the athletes are really responding. The great thing is that the Lenovo site is aggregating different blogs, video, pics, etc and just giving you a place to find them all […]

  2. Measurement is a Hot Topic for 2008 Olympics » The Buzz Bin Says:
    July 9th, 2008 at 6:23 am

    […] does not have any official blogs dedicated to the Olympics, although there are a few athletes who will be posting their thoughts. This just proves that NBC is not willing to open up the games for comment (although there is sure […]

  3. Hugh Browne Says:
    July 21st, 2008 at 3:50 pm

    Thanks for this interesting forum. We have a social site set for Olympic visitors. We think this should be quite interesting to gauge from the reception so far.
    check it out
    http://www.olympiconenessdream.com

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