Comments on: Corporate Social Media: PR People Get Smart! http://www.engageinpr.com/2007/11/13/corporate-social-media-pr-people-get-smart/ Engage in social media and PR Thu, 20 Nov 2008 22:34:45 +0000 http://wordpress.org/?v=2.6.3 By: Susan Getgood http://www.engageinpr.com/2007/11/13/corporate-social-media-pr-people-get-smart/#comment-603 Susan Getgood Thu, 15 Nov 2007 02:20:53 +0000 http://www.engageinpr.com/2007/11/13/corporate-social-media-pr-people-get-smart/#comment-603 To clarify: it's not that I think PR people or marketing people CAN'T "do" social media marketing. I think they can. BUT, they have to give up strict adherence to some of the "absolutes" of their core disciplines. I agree with Geoff -- most will not be able to do so. Those that can meld the skill sets, build new types of organizations. they will be the winners. But focusing on who "gets it" literally and figuratively? Counterproductive. To clarify: it’s not that I think PR people or marketing people CAN’T “do” social media marketing. I think they can. BUT, they have to give up strict adherence to some of the “absolutes” of their core disciplines.

I agree with Geoff — most will not be able to do so. Those that can meld the skill sets, build new types of organizations. they will be the winners. But focusing on who “gets it” literally and figuratively? Counterproductive.

]]> By: Kyle Flaherty http://www.engageinpr.com/2007/11/13/corporate-social-media-pr-people-get-smart/#comment-599 Kyle Flaherty Wed, 14 Nov 2007 13:21:42 +0000 http://www.engageinpr.com/2007/11/13/corporate-social-media-pr-people-get-smart/#comment-599 @geoffliving Oh no, that certainly concerns me. Hate to see that someone like yourself has given up on the PR folks in this social media fight, hopefully I can help turn you around some day. @davefleet Thanks for the URL, going to check that out. I'm actually running a social media 'bootcamp' on 12/4 and lots of this stuff is exactly like what I was going to talk about. /kff @geoffliving Oh no, that certainly concerns me. Hate to see that someone like yourself has given up on the PR folks in this social media fight, hopefully I can help turn you around some day.

@davefleet Thanks for the URL, going to check that out. I’m actually running a social media ‘bootcamp’ on 12/4 and lots of this stuff is exactly like what I was going to talk about.

/kff

]]> By: Dave Fleet http://www.engageinpr.com/2007/11/13/corporate-social-media-pr-people-get-smart/#comment-597 Dave Fleet Tue, 13 Nov 2007 14:51:06 +0000 http://www.engageinpr.com/2007/11/13/corporate-social-media-pr-people-get-smart/#comment-597 You're right - it's critical that PR folks adapt to and adopt social media before it gets split off or rolled into the marketing or (gulp) IT functions. I think a key part of that adaptation needs to come through training communications professionals in the basics of social media. We have to start with the basics, too - I know a lot of people that go cross-eyed as soon as I talk about Facebook, blogging or podcasting... never mind micro-blogging, wikis or any of the other social media tools out there. Posts like this led me to establish a social media training wiki to encourage the social media community to use its own tools to develop a best-practice 'social media 101' training course. Hopefully over time this will evolve to provide a blueprint for people looking to introduce social media training in their organizations. The URL for the site is http://socialtraining.wetpaint.com. You’re right - it’s critical that PR folks adapt to and adopt social media before it gets split off or rolled into the marketing or (gulp) IT functions.

I think a key part of that adaptation needs to come through training communications professionals in the basics of social media. We have to start with the basics, too - I know a lot of people that go cross-eyed as soon as I talk about Facebook, blogging or podcasting… never mind micro-blogging, wikis or any of the other social media tools out there.

Posts like this led me to establish a social media training wiki to encourage the social media community to use its own tools to develop a best-practice ’social media 101′ training course.

Hopefully over time this will evolve to provide a blueprint for people looking to introduce social media training in their organizations.

The URL for the site is http://socialtraining.wetpaint.com.

]]> By: Geoff Livingston http://www.engageinpr.com/2007/11/13/corporate-social-media-pr-people-get-smart/#comment-596 Geoff Livingston Tue, 13 Nov 2007 13:28:10 +0000 http://www.engageinpr.com/2007/11/13/corporate-social-media-pr-people-get-smart/#comment-596 I admire you for continuing the fight, my friend. At the same time, I'm giving up on our wayward brethren and looking for new answers. I reserve the right to change my mind, but it'll take some significant changes for me to do that, though. We'll see where the ball lands. I admire you for continuing the fight, my friend. At the same time, I’m giving up on our wayward brethren and looking for new answers.

I reserve the right to change my mind, but it’ll take some significant changes for me to do that, though. We’ll see where the ball lands.

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