Engage in PR

1) PR people can be horribly obnoxious to other PR people;

2) Everyone tries to get into the press lounge, even without media credentials;

3) The lunch is always better than the breakfast;

4) Companies still print up press kits;

5) Media still don’t collect press kits;

6) More and more journalists wait for the day of the show to register so they don’t get spammed by PR folks pre-show;

7) It is tough to sell a press conference these days (sans Steve Jobs) in lieu of one-on-one meetings;

8 ) Press are really digging our Twitter updates from the show as a news source and our Facebook groups as a place to grab photos and post notes;

9) Nobody seems to appreciate my knowledge of “Talk like a Pirate Day”;

10) Trade shows need to eliminate the practice of pre-registered press lists and instead create a pitch blog so that journalists can choose which exhibitor to meet with;

/kff