Archive for September 5th, 2007
Watch out for Wikipedia?
by Kyle Flaherty on Sep.05, 2007, under Social Media
Was on the phone with a colleague yesterday just moments after reading this piece about Wikipedia banning Overstock.com and the fury over the Astra Zeneca changes. My colleague has a client that wanted to contribute to a Wikipedia entry about a certain type of software. The CEO wanted to get online and edit the entry with some important facts…NOT add anything about the company or try to push the definition into their favor. Here was my advice, I’d love to get other people’s thoughts:
1) Create an account in your own name;
2) When making any edit be completely transparent who you are and that you work in the industry;
3) Invite co-workers, partners and competitors alike to post their thoughts;
4) Never promote your company, yourself or your products;
5) Never delete other’s input, just add your own;
Right? Wrong? Should you, a corporation, never edit a Wikipedia entry tied to your business no matter what because it is a losing proposition?
/kff