CA goes blogging

Looks like Edelman got a big win with this CA relationship. Exciting to see another major software player look toward social comms, and blogging specifically, as a PR vehicle. CA is behind the eight ball in their sector however with BMC’s community site and IBM’s many blog initiatives (here’s one I like).

Edelman is certainly far ahead of all other agencies when it comes to blogging, and they certainly have the resources to do it all. And their recent relationship with Technorati only proves what they are going to be able to provide to the rest of the world.

Some companies are going to get this blogging thing quickly, and help build their businesses from it…just look at what Novell is doing with blogging for PR and their CTO’s blog.

In full disclosure I work with the Novell team here at Horn Group and we have found the blogs to be a terrific vehicle for different messages with the ability to directly talk with journalists. Often times we will use a blog posting to feed journalists information about a topic, like today’s blog from Novell CTO Jeff Jaffe on Identity Management. His post is in depth, nearly an article itself, but it is authentic.

ASIDE: Anyone have a good place to store images so that I can use it as an image source for these posts? Thanks!!