Thursday I moaned about PR 2.0, but today, after listening to Sam Whitmore’s podcast and looking towards a three-day weekend, it hit me how key it is to have ‘Open Source PR’. It stems from this conversation we’ve been having about social communications and the new ability to create a site where people can not only take, but give.
Shouldn’t PR be the same? This is not about pushing information to people, it is creating a dialog with people. That is again why I think that the whole press release format is just plain wrong for journalists, but it can be really useful for other constituencies when done correctly.
For example, client of ours is going to be putting out some news on June 5th…as usual we are pre-briefing the week before and using good story pitches with the press. So what do you do with the release? You make it a lead gen factory, a user information release.
I. Headline
II. Sub-Head
III. Paragraph
IV. Call to Action
The call to action is a web site (maybe it’s a corporate one, if you’re advanced it’s a social comms site) chock full of product demos, customer references, analyst references, buying info, blogs, and more. Allow those interested to play around a bit, talk to experts….ENGAGE.
Open Source PR….I like the sound of that.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.